Customer Love Letters

I used to think that wanting your customers to love you was an unrealistic goal. But I was proved wrong last week.   On Instagram, Nadia Lim, one of the founders of My Food Bag posted a love letter she had received from one of her customers (who was aircrew on a flight she wasContinue reading “Customer Love Letters”

What have you done for me lately?

I always find it interesting when a client comes to me with a customer retention issue and the first question they want to know is – “why are customers leaving us?”. Because I’m not sure that is always the best question to ask. In the famous words (well almost) of Janet Jackson maybe you shouldContinue reading “What have you done for me lately?”