I used to think that wanting your customers to love you was an unrealistic goal. But I was proved wrong last week. On Instagram, Nadia Lim, one of the founders of My Food Bag posted a love letter she had received from one of her customers (who was aircrew on a flight she wasContinue reading “Customer Love Letters”
Category Archives: Customer Experience
A place where everybody knows your name
A couple of weeks ago I read that they are inventing smartphones that can read your mind. While this kind of freaks me out, it made me wish that more humans could do this. Specifically those responsible for designing and delivering customer experiences. This was driven home to me last month on a trip toContinue reading “A place where everybody knows your name”
Helping not selling
I think most people who read Angela’s quote will nod their head in agreement with the statement. From a brand’s point of view it is common sense; you need to establish a rapport with a customer before they are really going to be listening to what you are saying. But I wish more people would get thatContinue reading “Helping not selling”
Big business could learn a lot from small business
Sometimes I ponder on the fact that small businesses are actually a lot smarter than big ones. Big ones could learn a lot from small ones. They truly are closer to their customers as they are the ones talking to them everyday. Helping them, testing out things with them and solving problems for them. TheyContinue reading “Big business could learn a lot from small business”